B2B site development

Why do you need a B2B site?

What are the goals for your B2B site? Check whether your site is fully compliant with the goal list below and whether it has specific tools and functions to get these goals.

Reduce costs to service your current customers

Analyze what actions and processes take the time of your managers, customer department and call center that serve your current customers. Implement solutions that allow you to perform these actions automatically through the site.

Build communications with representatives of the target audience

Segment the target audience, describe the expectations, objections and target actions for each segment on the site. Create useful functionality and marketing materials for each segment.

Sell more by wholesale and attract new customers

Describe your existing business processes, compile a list of functions and materials necessary for your wholesale buyers (dealers, retailers and large customers) and transfer them to the site. Use solutions to enter new regions.

Increase performance of channels of traffic attraction

Record the current performance indicators for the channels: SEO, PPC, SMM, Media, PR, Mobile, search engines, social media, e-mail marketing, content marketing, etc. Examine achievements of competitors, make a list of the necessary site changes and prepare the plan of activities in advertising channels. Optimize the site for promotion channels.

Improve company image

Prepare qualitative description of your services and goods. Tell about your competencies; support them with your indicators and statistics. Lay out with calm, seasoned tools, use high-quality graphics. Provide an opportunity to contact quickly with a personal manager.

Support development and marketing decisions

Place on the site the analytical tools: Google Analitycs and Yandex.Metrics. Monitor implementation of the targeted actions, the user behavior on the site and the effectiveness of the advertising channels. Make decisions based on the collected data.

If your site does not contain information, functions and materials to achieve these goals, then be ready: you will have to do a lot of work.

Start with the analysis and prototype for 20 000 rubles

Differences of B2B sites from B2C sites

Do not try to attract both corporate wholesale customers and individual retail consumers using one site and the same tools. These clients are different, with different expectations, objections and stereotypes — they need different product offers and functions.

B2B site

Business owners, directors, managers, procurement specialists, suppliers, representatives of CTM developers, dealers, retailers, online stores, etc.

The target audience representative follows the interests and goals of the company that he/she represents.

Usually it takes a long time to make decisions. Tenders are held, risks are analyzed, offers of different suppliers are compared, benefits and profits are calculated.

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B2С site

Men, women, students, older persons, middle-income persons, persons with high income, young parents, persons with higher education, etc.

The target audience representative follows his/her own interests, needs and desires.

Decisions are made rather quickly, by comparing several proposals, and often depend heavily on the first impression based on feelings and emotions.

B2B site

The very positioning and essence of the product proposal should be of businesslike nature and should be focused on the target group representatives. Emotional constituents of the proposal have little effect on decision-makers. Accuracy of information, professionalism, dry figures, specifics and details are of determinant nature.

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B2С site

The product proposal should be emotional, focused on the senses. Attractiveness of images, ability to meet the needs of an individual representative of the target audience, his/her vital desires become determinant. It is important not to overdo with praises and selling stylistics.

B2B site

The landing page on the B2B site should be usual to the potential client, that is, it should be executed according to modern standards. Each product proposal must be accompanied by description of working conditions, feasible supplies, manufacturing speed, and logistics capabilities. The specific commercial conditions may be sent only on request, so you will receive contact information of the decision-makers.

Create a landing site with proposals for all representatives of the target audience and for all product proposals: this form of submission of a sales proposition is the most effective. Make the landing page to be an information center for clients, publish there calculations, templates, legal documents, layouts.

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B2С site

The landing page of the B2C site, of course, should contain corresponding marketing materials: high-quality images, booklets to be downloaded, flyers, wholesale price list, etc. A download link may be sent only on request.

If you want to attract retailers and dealers then remember that they necessarily take into account positioning in the B2C segment and advertising activities to promote your products. It is important for you to have high-quality advertising materials for B2C clients: demonstrate them and provide links to B2C sites of your brands.

B2B site

Quality photographs of products, video reviews, unique descriptions, ratings on independent sites play the defining role.

Give priority to content and marketing materials.

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B2С site

Some purchases are impulsive — for such sales, you need to build a beautiful attractive image of goods or services: create high-quality texts and images, make the purchasing functionality simple and fast.

Some purchases are done thoughtfully — for such sales, you should provide detailed technical characteristics of the product, the service description or their composition.

The best way to combine these sales is a landing page. Create one landing page or one landing site right away for all product items of your brand.

B2B site

To attract customers, your targeted actions should be related to contacts and requests for cooperation in any form. The B2B site functionality should be prepared for the target audience and for sales propositions, and taking into account the focus of the landing pages:

Calculator for delivery calculation

Order of call back

Form to download price list or booklet

Contact phone

Online consultant

Form to invite for tender

Request to contract dealer agreement

Make your site adaptable for any device.

Let the site has a geo targeting system to display information that is the most suitable for a particular region.

Show that some information will be available only to registered and authorized users — this solution will increase the number of registrations.

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B2С site

In fact, targeted activities in this case are the same as on the B2B site but they differ in the features of working with physical persons, in the target audience details and in the form of the sales proposition submission. And a set of ways to catch clients may be very diverse:

Online consultant

Subscription to info channels

Subscription to social media groups

Surveys with prizes

Online Tests

Calculators of cost

Reservation system

Promotions

Prize draws, etc.

A lot of options for forms to capture and retain clients are used in online stores.

If you still want to attract the B2B and B2C clients on the same site using the same tools, still dream to find some kind of universal solution that is suitable for everyone, then you’d better to close this page and do not read further.

Technologies to create B2B sites

Delegate technical questions to professionals and make management decisions timely. Use the most advanced and most popular technologies to develop your B2B site.